Thursday 10 November 2011

Title Block Analysis

Before creating my own title block I decided to research and analyse some exsisiting magazines. I looked at the in detail to see what connotations they had and what they did to attract the audience. This will help me decide on how I want my title block to look and what I could do to show my specific genre.




            From the style of the title block suggest that this is a rock magazine, as the text is broken and has splats, suggesting a reckless kind of lifestyle which fits in with rock music, so we know that this is aimed at an audience interested in rock music. The colour of it is black and red which is dark and mysterious. This connotes to gothic and rock because black is something we associate with the genre of music as most rockers wear black, and the red symbolises danger, which is something often associated with the music and the lifestyle that comes with being involved in it.  The font is really edgy as its got line inside it which makes it look broken like shattered glass. This makes you think of rock music because the artists are notorious for smashing and breaking things and the music is loud and with loudness come the idea of glass shattering because of it. The title ‘Kerrang’ is onomatopia, as it’s like someone playing the guitar and it vibrating, this connotes to rock music as the guitar is associated with it as in most rock songs there is a heavy guitar influence. I think the target audience magazine will be people interested in rock because we can clearly tell from the title that it’s a rock magazine, and the style of it emphasises this.

The title and style of the title is quite simplistic and plain, and this could suggest that this doesn’t have a specific genre but as it is quite plain and doesn’t suggest a lot, it could be focus more on the artist. The colours used in the title are blue and white. Blue suggests a calm, careless feel and white emphasises the plainness. The laid back style could suggest that the magazine will be about people who are carefree and are bold characters, because they don’t need the title to tell them about their music. The font is simple and smooth but square cut at the ends. This suggest that the music is quite smooth but edgy, and the plainness again emphasises perhaps that the music speaks for itself. The title ‘Mojo’ connotes to someone having that special something that makes them stand out and be different. This could mean that the music and artist featured in this magazine have that special something that makes them popular and a good artist, whether it is in a good way or a bad way. From the title, I think that the target audience will be adults who are in to all kinds of music, as there are no bright colours or extravagant fonts which you see in magazines for younger people. Also because the title is plain, the magazine isn’t just limited to one genre, which means it will address a wide range of people.

            From the title I assume that the genre of this music magazine is rock music because of the style of the title block. The colours used are red black and white which connote to typical rock colours as black is very dark and mysterious and is also a colour typical of the rock genre. Also red connotes to danger and passion and the life of a rock star can be dangerous because there is normally a lot of drugs and mad parties and they are also very passionate and into their music. The font is very square and straight, and it’s also in capitals which normally in writing suggest that someone is shouting. We know that rock music is very loud so the capitals and the squareness make it feel as if the title block is being screamed or shouted at us. The title itself NME stands for the new musical express, which tells the audience that they are all about new music and are taking the readers on a musical journey, as express is often linked with trains. I think that the target audience for this magazine will be people who like to know about new music and are interested in the rock genre because the title blocks colours and meaning show that they are aiming the magazine at people who want new music and like rock and roll.

This title block is simplistic but bright and eye grabbing, which suggest that this is maybe a mainstream, popular music magazine, as the colours or fonts don’t link to any genre styles. The colours used are white and red mainly, but a small amount of black for shadowing. The big block of red makes the ‘Q’ stand out and is quite eye catching. Red also connotes to passion, so it could suggest that the target audience is for people who are passionate about music. The white also connotes to purity which implies that there is no scandal in the magazine and it’s all about the artists and the music they produce. The font is quite rounded and the flick on the ‘q’ is quite posh and sophisticated. It’s a normal but sophisticated font, which again suggests that the magazine is aimed at an audience who is seriously interested in music. The title ‘Q’ is also simple, but ‘Q’ can sometimes be an abbreviation for question, therefore the title implies to the audience that it will answer all their questions on the music and artists featured in their magazine. The target audience for this magazine are people who are interested in all kinds of music and have a passion for it , as the colours and the simplicity show that the magazine addresses all sorts of people and genres of music.


From the title, we can tell this is going to be a rock magazine as the rolling stones were a famous rock band, therefore we can assume that this will be the type of genre of the magazine. The red, black and white is a quite classic set of house colours and it suggests that maybe it’s a mainstream music because it’s something people normally see. Also its quite a formal use of colour so it suggest maybe it’s aimed at more sophisticated, older people rather than teenagers and children. The font is quite smooth and fluent, which suggests that this is a more formal and sophisticated. Also the style connotes to being quite posh as its flows.  The title is also a song my muddy waters, and the song was a blues song, so this also suggests that blues music is involved in the magazine and blue music is something that most genres originated from, so it emphasises the fact that this is a more sophisticated, mainstream magazine.

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